Innovative Engineering solutions should not be based on existing solutions with slight variations of your own. This is called reasoning by analogy. No, we break down complicated engineering problems into basic elements and then reassemble them from the ground up.
This is called first principle thinking. 

By applying this basic method of reasoning a whole new range of solutions presents itself. Suddenly rural communities are connected to transport networks and piped services in an innovative and sustainable way.  Water and sewage can be treated to superior standards by reimagining existing technologies and norms. Hollywood movie sets emerge overnight, and full-sized pirate ships can be seen floating next to highways. State of the art design software is used to visualise solutions and drones are measuring our progress from the sky.

These same principles are applied to the way we treat our people and conduct our business. An immersed leadership, from employee mentoring to project implementation. An inclusive company culture to create an environment for equal opportunity and empowerment of our people, no matter who you are.

None of this is revolutionary. It is just basics. It is … first principles.